Learn more about us at Harbin Automotive


Not all car dealerships are created equal, and here at Harbin Automotive, we pride ourselves on being a cut above the rest with our unrelenting commitment to customer service. From our hometown of Scottsboro to the nearby communities of Fort Payne, Guntersville, Huntsville and Albertville AL, we're proud to have worked with folks from all walks of life. And whether you're seeking the perfect new car, shopping on a strict budget for a used vehicle, just searching for that perfect financing deal, or even browsing around for a service and parts center you can trust, we're confident you'll find that our dealership is a great resource for all your automotive needs.

Harbin Automotive, the Golden Rule of Customer Service


At Harbin Automotive, we want you to feel like family when you visit us, and we treat each of our customers with the golden rule. Our sales team can help you get acquainted with our available new and used vehicles, and help you narrow down your choices to find your perfect Car, Truck or SUV. Then, our finance team can help you find the perfect lease or loan to go with your Ford F-150, Fusion, Explorer, EcoSport and Escape. After that, we make your entire ownership experience easier with expert service and parts. We really are your one-stop destination for the entire car-buying and ownership journey, and we do it all with a smile.

The Journey to Your Next Car, Truck or SUV Starts Today

Have Ford questions? Harbin Automotive has the answers, so give us a call at your convenience. Or, if you prefer face-to-face interaction, we're an easy drive from Fort Payne, Guntersville, Huntsville or Albertville AL, so come see us in Scottsboro to speak with one of our friendly and experienced representatives. We're looking forward to meeting you.


Harbin Automotive

564 Micah Way
Directions Scottsboro, AL 35769

  • Sales: 256-999-1020
  • Service: 2565741819
  • Parts: 2565741819


  • Monday 7:30am - 7:00pm
  • Tuesday 7:30am - 7:00pm
  • Wednesday 7:30am - 7:00pm
  • Thursday 7:30am - 7:00pm
  • Friday 7:30am - 7:00pm
  • Saturday 7:30am - 6:00pm
  • Sunday Closed