You may have noticed a pretty odd addition to your news feed yesterday, especially if you’re the type (like we are at Harbin Automotive) that follows Chevrolet posts fervently. Ahead of the reveal of one of Chevy’s most popular models, we’ve gotten to enjoy the 2016 Chevy Cruze #ChevyGoesEmoji campaign, which actually makes pretty good sense when you think about it. “Because emoji is international in its adoption, we wanted to have fun and be irreverent with our audience,” says Craig Daitch, Chevy’s senior manager for social media. Below, you can see the emoji press release on left, as well as the translation at the right.
Emoji Press Release Translation
The all-new 2016 Cruze blends innovative technology, striking design and impressive efficiency into one sporty ride. It’s the best new thing since sliced bread for stylish and socially connected people. A Chevrolet spokesperson said: “We had the idea that the new Cruze could change the world.”
Design: Athletic build, stylish and good looking
Technology: 7 connected devices with available 4G LTE Wi-Fi. Cool! First in its class to offer compatibility with Apple CarPlay and Android Auto. Bluetooth compatible. Touch screen. Speakers/music.
Seating: Seats 5
Fuel efficiency: The 2015 Cruze offers an EPA-estimated 35 mpg hwy. The 2016 Cruze is expected to offer better fuel economy, which is awesome. Look at how much time will pass before you need to fill up your tank again!
Safety: 10 air bags. Comes with OnStar standard for 6 months.
Available: Soon! Coming in Spring 2016.
In conclusion, get ready to go places in your Cruze. It has the technology and fuel efficiency you need wrapped up in a fun ride. Prepare to fall in love.
We’ll have more details regarding the 2016 Chevy Cruze as they become available, and we look forward to seeing it soon at Harbin Automotive!